Accessibility-focused keynote addresses Apple’s AI conference


Apple’s vice president, Ge Yue, gave a rare keynote at a global AI conference, focusing on machine learning in accessibility features.

Vice President of Apple and managing director of Apple Greater China, Ge Yue, has previously discussed the company’s environmental initiatives. Now that she’s given a keynote at the 2022 World Artificial Intelligence Conference in Shanghai, Apple has decided to highlight accessibility features in the Apple Watch and AirPods Pro rather than its other extensive achievements in artificial intelligence.

She reportedly remarked that in order for Apple’s products to “help people invent and create, and offer the assistance they need in their daily lives,” “machine learning plays a critical role.”

She said that the best things in the world, she said, “should satisfy everyone’s wants.” One of our basic values and a crucial component of all of our products is accessibility. Our goal is to produce goods that are actually suitable for everyone. “

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She explained that, “We know that machine learning can support challenged users in providing independence and convenience, including those with the visually impaired, the hearing impaired, people with physical and motor disabilities, and people with cognitive impairment.”

She praised, as an example, the Apple Watch function known as Assistive Touch, which “allows people with movement limitations on the upper limbs to control the Apple Watch using gestures.”

In order to replace display tapping, she explained, “this function blends machine learning on the device with data from the built-in sensors of the Apple Watch to help detect minor changes in muscle action and tendon activity.”

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In addition, she discussed “conversation enhancement on AirPods Pro [which] identifies and amplifies sound with Machine Learning,” which uses LiDAR scanners to detect doors.

She adds that Apple believes that “machine learning and sensor technology have endless possibilities in giving health insights and supporting healthy lives” and that “our exploration in the realm of health has just begun.”

At the same time, Ge Yue emphasized that “properly preserving user privacy is always our top priority.”

It may not be a coincidence that accessibility was the topic of discussion at this particular conference and not something else that Apple has previously stressed. At its “Far Out” event, Apple is anticipated to introduce the new AirPods Pro along with an updated Apple Watch.

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