Apple Card provided by Goldman Sachs ranks first in a survey of credit card satisfaction


The second year in a row, Goldman Sachs, Apple’s financial partner and the company that issues the Apple Card, has been rated as the best by customers in a J.D. Power survey.

According to a press release issued by Apple on Thursday, Goldman Sachs topped the list of midsize issuers in the J.D. Power U.S. Credit Card Satisfaction Study with a score of 843. In the same survey, Goldman Sachs also placed first in 2021.

Importantly, aside from a co-branded card with General Motors, the Apple Card is the only consumer credit card offered by Goldman Sachs. As a result, consumer opinions on the Apple Card are probably highly impacted by such opinions.

In addition, Goldman Sachs performed well across the board, including in the survey’s categories for credit card terms, communication, benefits and services, rewards, important moments, and engagement.

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As improving the lives of our customers is at the core of everything we do, Jennifer Bailey, Apple’s Vice President of Apple Pay and Apple Wallet, stated, “We are thrilled to have Apple Card and issuer Goldman Sachs recognized again this year for customer satisfaction.”

The Apple Card is a credit card with a digital focus that was first introduced in 2019 and is accessed through the Wallet app. It offers a number of distinctive benefits, such as a simple sign-up process, no fees, and daily cash back. A titanium physical credit card is also provided to users in addition to the instantly available digital form.

In recent years, Apple has progressively expanded its presence in the financial services industry. It debuted a new “buy now, pay later” option integrated with Apple Pay at WWDC 2022. Additionally, it is rumored to be developing a whole range of financial services, from fraud detection to payment processing.

Goldman Sachs and the Apple Card haven’t been without criticism, though. Shortly after its establishment, Goldman Sachs was charged with gender discrimination in their credit computations but later found not guilty. It was also revealed earlier in August that Goldman Sachs is being looked into for its use of consumer credit cards.

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