Apple CEO Tim Cook urges Congress to introduce privacy legislation in the shortest time possible

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Tim Cook, CEO of Apple, wrote a letter to Congress on Friday urging lawmakers to move forward with privacy measures now being considered “as quickly as practicable.”

Cook wrote the letter the day after he met with lawmakers on Capitol Hill.

“We acknowledge that there are lingering challenges to be resolved, but the areas of agreement appear to greatly exceed the differences, “Cook stated in the letter, which CNBC obtained. It’s clear that your proposals will help protect consumers, and we write to express our full support for this shared purpose.

Apple has long positioned itself as the most privacy-focused tech business, and Cook often addresses the topic in speeches and meetings. Cook’s comments are typical. A common refrain from the company is the claim that “privacy is a fundamental human right” and that it is a core value shared by all of its employees.

Apple’s hardware business also benefits from this move. For example, new laws that limit how much data companies can gather or how it’s processed could give Apple an advantage over its competitors, who would have to re-engineer their systems in order to comply with the legislation.

Also read: Dutch regulators require Apple to revise App Store rules for dating apps

In the meantime, the Senate is gearing up to debate a rival plan that Apple opposes. It’s antitrust legislation that would require Apple to allow customers to install software from the web, which would jeopardize iPhone security, according to the business.

The American Data Privacy and Protection Act (ADPPA) is currently under consideration by Congress in several draft forms.

The measure would provide customers with safeguards and rights on how their personal information is used online, and it would oblige companies to limit the amount of data they gather on their users.

One of the issues being considered is whether or not the bill would include exceptions for states that already have privacy laws in place, such as the California Consumer Privacy Act.

Individuals’ ability to sue over alleged violations of the law is also a point of contention for commercial organizations. The US Chamber of Commerce opposes the plan, calling it “unworkable,” after earlier asking Congress to enact federal privacy guidelines to prevent a patchwork of state laws.

Apple has taken a different stance, arguing that any concerns about implementation details are overcome by its support for federal privacy laws. Apple’s CEO, Tim Cook, stated in a tweet last week that the company supports the “strongest privacy legislation imaginable.”

According to what Cook stated in the letter, “we strongly urge you to push comprehensive privacy legislation as soon as possible,” and the company is “willing to assist in this effort in the days ahead.”

Also read: Reports suggest Apple may offer financing through its buy now, pay later feature

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