Apple continues to win the majority of switchers as its iPhone 13 sales remain strong


According to recent statistics from U.S. carrier channels, the iPhone 13 and iPhone 13 Pro series are still outselling previous versions of Apple’s handset.

In a note to investors that was seen by AppleInsider, JP Morgan analyst Samik Chatterjee analyzed the Wave7 Research data covering the sales trends of U.S. carriers in the month of May.

Overall, Apple’s market share at AT&T and T-Mobile stayed stable, while the iPhone’s market share dipped slightly in May after peaking earlier in the year.

AT&T’s share of the market was 66 percent, Verizon’s was 60 percent, and T-Mobile’s was 57 percent. An increase in Apple’s market share over the past few years suggests an improvement in the company’s product line-up.

Also read: First electric vehicle battery plant begins construction at Apple iPhone supplier Foxconn

Currently, only a limited amount of data is available on sales momentum, as Chatterjee explains to us. However, based on the available data, it appears to have decreased significantly during the past year.

The majority of people who switch from one smartphone brand to another do so because of Apple. Only 16% of carrier personnel indicated that Samsung had the most switchers, compared to 73% for Apple.

When it came to people migrating from one operating system to another, 43% of representatives stated that they were observing more people switching from Android to iOS, while 51% stated that the general rate of switching between the two operating systems was “about even.” Only 5% of respondents said that more switchers were favoring Android over iOS.

In May, the iPhone 13 had a 25% market share across all U.S. carrier channels. Apple’s iPhone 13 Pro was followed by the iPhone 13 Pro Max (16%), iPhone 13 Pro (13%), and iPhone 13 Mini (2%). Only 4% of iPhone sales went to other models, and the iPhone SE 3 was described as “poor” by carrier officials.

Chatterjee maintains his 12-month Apple price target of $200, based on a price-to-earnings multiple of 30x on his 2023 earnings forecast of $6.73.

Also read: Apple has released beta 3 of iOS 15.6 and iPadOS 15.6


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