Apple digital advertising business plans to double its staff


Apple wants to roughly quadruple the number of employees in its rapidly expanding digital advertising business, less than 18 months after introducing significant privacy restrictions that crippled its larger rivals in the lucrative market.

According to LinkedIn, the iPhone manufacturer has over 250 employees working on its ad platforms team. Apple is currently hiring for 216 more similar positions on its careers website, quadrupling the number it was doing in late 2020. Apple contested the numbers but chose not to provide any details.

Since Apple introduced privacy constraints last year, upending the four hundred billion dollar digital advertising market and making it challenging to target ads to Apple’s 1 billion+ iPhone users, the digital advertising sector has been on edge about Apple’s advertising ambitions.

Although there have been other contributing factors, Twitter, Snap, and Facebook parent company Meta have lost billions of dollars in income and even more in market value since the policy was implemented.

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According to Jade Arenstein, global service lead at Incubate, a marketing performance company based in South Africa, the effects of Apple’s modifications were “truly nearly like a global panic.”

A job posting claims that Apple’s once-nascent advertising division is now “extremely fast-growing.” According to research firm Evercore ISI, Apple will have a thirty billion dollar company in four years, up from just a few hundred million dollars in sales in the late 2010s to roughly five billion dollars this year.

Apple’s ad business is insignificant in comparison to Google and Facebook. However, the digital advertising business is concerned that it might grow swiftly, in part by establishing regulations that rivals and detractors claim give it an unfair advantage.

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