Apple’s iPhone 13 is still selling well months after its release and despite a decline in the general smartphone market – and iPhone 14 could possibly sell even better than iPhone 13.
Reuters has learned from two people familiar with Apple’s iPhone supply chain that the company’s most current devices, released months ago, are still selling strongly in July, despite concerns that the global smartphone market may be slowing.
The July 2022 shipments of Apple’s iPhone 13 and iPhone 13 Pro were a third greater than the July 2021 shipments of the iPhone 13 and iPhone 13 Pro. Given that iPhone sales tend to usually fall off throughout the summer months before new models are announced in September, this is a bit of an anomaly.
Analysts have also noted that in 2022, there will be some odd trends in demand. Back in April, JP Morgan’s Samik Chatterjee said investors might expect to see a “structurally larger market share” for the business in 2022 because the iPhone 13 was selling better than previous generations.
The iPhone 14 is expected to fare even better than the iPhone 13 by Apple. As reported by Reuters, Apple recently communicated to suppliers in initial forecasts its higher-than-usual expectations as the business carried out trial production of its next-generation smartphone.
This appears to be an area where Apple and some analysts agree. The well-connected TF Securities analyst Ming-Chi Kuo said in June that he anticipates the iPhone 14 to have substantially stronger demand in China than the iPhone 13, a vital market for Apple.
The iPhone 14 Pro is rumored to have the most significant new features in Apple’s range, with the iPhone 14 and iPhone 14 Plus set to follow suit. The sensor notch is expected to be replaced by a pill-and-holepunch cutout on the high-end models, along with improved cameras and always-on displays.