Japanese inflation and currency weakness have prompted Apple to boost the price of the iPhone 13 series by about a fifth in that country.
Apple’s international price obviously differs due to currency exchange rates and shipping costs. However, until last week, the iPhone 13 was actually cheaper in Japan than in the United States.
The base 128GB iPhone 13 was previously priced at 99,800 yen, or $732. In comparison, it now costs around $864 in Japanese yen, or 117,800 yen.
In comparison, the same iPhone costs $799 in the United States. As a result, whereas purchasing in Japan used to be cheaper by about $70, the Japanese Apple Store now charges nearly $70 more than the US equivalent.
The iPhone 13 Pro Max has experienced the biggest price increase of all the models, but all of them have received increases. The price of the 128GB variant has risen from $989 to $1,173.
In the United States, the iPhone 13 Pro Max with 128GB of storage costs $1,099.
According to Reuters, the price rises come as the US currency is up 18 percent against the yen. According to reports, Japanese consumers are dealing with growing inflation, which is harming sales of even the most basic items.
Apple has previously responded to large shifts in the value of the yen by making considerable adjustments to the prices of its products sold in Japan. On the other hand, when it did so in 2016, the change resulted in a price reduction of almost 10%.