The Apple Myeongdong store has finally opened its doors after months of teasing and releasing images of the storefront before it opened. Customers waited outside the branch, which is located in the heart of Seoul, South Korea, on Saturday morning to be among the first to enter the store.
On the day of the launch, customers were photographed walking through rows of cheering and applauding employees in order to examine and purchase new products, according to images released by Apple. A special tote bag with a personalised Apple logo is given out to the first customers.
Due to health concerns, Apple had a strict limit on the number of people who could attend, so those who wanted to go had to pre-register for free.
The city’s newest tower is home to the two-level store, which features a landscaped pocket garden and custom sculptures made by local artists. The first “horizontally-supported double-height glass facade” and a “transparent staircase made through glass risers” are also included in this structure.
According to the company, this is the first Apple pickup area in Asia, and it’s a big deal for the company.
For the opening, Apple is holding a Today at Apple event where users can remix a Seventeen song. To be included on their May 2022 album, the song “Darl+ing” is an unreleased single from the band.
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