Apple is going to increase advertising on your iPhone


Maps, Books, and Podcasts are just a few of the pre-installed apps on your iPhone and other Apple devices that might ultimately get adverts. According to a report by Mark Gurman for Bloomberg, Apple has internally tested search advertisements for Maps, which might show suggestions when you look for nearby eateries, shops, or other businesses.

Developers can pay to have their software pushed on a search page for a specific query, such as “puzzle games” or “photo editor,” on the Apple App Store, which already uses a similar advertising strategy. Gurman pointed out that advertisements on Maps might function similarly, with businesses paying to be displayed at the top of search results when users input specific search phrases.

Apple may add advertisements to its native Books and Download apps, according to Gurman. This would make it possible for authors to add advertisements to specific app areas or pay to boost their material in search results. Books, Podcasts, and Maps are all presently ad-free.

In addition, Gurman anticipates Apple will add advertisements to the Today tab and app download pages, which is consistent with earlier claims from 9to5Mac, Apple Insider, and MacRumors. The App Store already includes advertisements on the Search tab. Advertising on individual app pages will appear highlighted in blue in the “You Might Also Like” section, while ads on the Today tab will display as larger cards with the word “Ad” put below the app’s name.

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The possibility of advertising on Apple TV Plus is also mentioned by Gurman. He claims the firm may decide to establish a less expensive ad-supported tier, similar to what Netflix and Disney Plus want to do by the end of this year. There is now only a $4.99/month ad-free subscription package available for Apple TV Plus (although it has started showing ads during its Friday Night Baseball livestreams).

In addition to showing apps on its Stocks and News apps, Apple initially started showing adverts on the App Store in 2016. In accordance with its own App Tracking Transparency (ATT) policy, which cost social media companies billions of dollars, the business began asking users if they wish to permit the personalized ads that show up on these applications last September.

Users have the choice to turn off the monitoring software that advertisers utilizes to offer customized advertising on ATT. Since it forced companies to reevaluate their advertising methods, it may have contributed to the general expansion of Apple’s advertising sector.

The announcement by Apple that it will add more ad slots to its App Store, as well as perhaps to Maps, Podcasts, and Books, could be interpreted as an indication that the company wants to further grow its ad revenue. In May, a report from Insider said that Apple’s senior vice president of services, Eddy Cue, intended to reorganize the company’s services division to focus more on streaming and advertising.

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