According to Bloomberg’s Mark Gurman, Apple has “started recording” its September virtual event, which is likely to introduce the forthcoming iPhone 14 lineup, the Apple Watch Series 8 and a new “rugged” Apple Watch model.
Gurman claims in his most recent Power On newsletter that production on the event, which is anticipated to take place in the first part of September, has already begun. This statement lends credence to the notion that Apple is making preparations for another event that will be virtual and pre-recorded.
This year’s iPhone launch may have been expected to be a return to complete in-person events by some, but that doesn’t appear to be the case. For its annual Worldwide Developers Conference in June, Apple hosted an online event with a small in-person audience at Apple Park to watch the pre-recorded keynote and play with new products.
If Gurman is correct, Apple may be planning a comparable number of events as in the past few years. This year’s September event will centre on the new iPhone and Apple Watch, while October’s event will focus on the Mac and iPad.
Apple has a big list of things it wants to release in the fall, so it’s not surprising that we could see two events in the coming months. This year, Apple is expected to unveil a new iPad Pro, AirPods Pro 2, and additional products in addition to its usual lineup of iPhones and the Apple Watch.