Apple might not produce the inexpensive Apple TV that Microsoft could release


Microsoft is rumoured to be working on a new, affordable streaming stick that will allow users to stream TV shows as well as games.

The popular Amazon Fire TV Stick has some competition in the form of a new, less expensive Apple TV, which has been believed to be in the works since the Apple TV was announced. A similar move is reportedly being considered by Microsoft under the Xbox name, according to a report by Windows Central.

According to Microsoft remarks, if the rumours are accurate, the streaming gadget would likely focus on allowing gamers to stream games via Xbox Cloud Gaming. But it’s also possible that the same gadget would be able to stream video from the likes of Netflix, Disney+, and even Apple TV+. If Apple is working on a streaming stick of its own, the device could find itself in direct conflict with it.

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Microsoft’s Xbox stick would not be able to run tvOS. It’s more likely that Android will be used than any other platform.

Given that “Keystone” was originally included in an OS list alongside other Xbox platforms such as “ERA” and “GameOS,” one can speculate that Keystone will eventually run a scaled-down version of Windows or Xbox OS. Using Windows rather than alternatives such as Android would enable Microsoft to provide its own streaming media applications such as Microsoft Movies & TV. Nevertheless, utilizing Android OSP would likely be a more expedient route to market, particularly if one were to rely on applications such as Netflix and possibly Spotify.

The Apple TV 4K is the greatest Apple TV currently available, but it’s also the most expensive, starting at $179. Apple could easily transform the box into a stick by reducing the 32GB of storage and making the gadget smaller. It’s not yet clear if it will be able to do so before Microsoft.

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