Apple wants to start displaying search advertising in its Maps program for the iPhone next year , according to Mark Gurman.
Gurman stated in the subscriber-only edition of his “Power On” newsletter today that he thought engineering work to introduce search ads in the Apple Maps app was already in progress and that we should start to see it implemented sometime next year.
Instead of the standard banner advertisements you see on websites, Apple Maps ads would be paid search results. If a user searches for “burgers” or “fries,” a fast food establishment may pay Apple to show up near the top of the results. Search advertisements are currently available on several comparable apps, such as Google Maps, Waze, and Yelp.
By displaying search advertisements in the App Store already, Apple enables app developers to pay to advertise their products to consumers who perform relevant keyword searches. While banner ads are present in Apple’s News and Stocks applications, Apple also intends to display advertisements in the “Today” page of the App Store and in a new “You Might Also Like” area at the bottom of app listings.
Gurman stated last week that Apple intends to gradually increase the size of its advertising business. According to newsletter of Gurman, Apple’s head of advertising, intends to eventually raise the company’s yearly revenue from the advertising sector, which currently generates around four billion dollar, to at least ten billion dollar.