Apple previews its new Brompton Road Apple Store in advance of its opening on Thursday


Apple has published photos of its newest retail location, which will open on Thursday in London and will be located on Brompton Road. The Brompton Road Apple Store will have an arched timber ceiling and an abundance of plant life.

The opening of the new Apple Brompton Road store, which was first announced on July 18, will take place on July 28. To get the word out about the store’s grand launch, Apple has put up a photo tour of the spectacular location.

Apple Brompton Road is reported to be inspired by “local fauna” as the sixth Apple Store to open in London out of the fourteen now operating in the city. As a “social gathering space for visitors, blurring the boundaries between indoors and outside,” the seven-meter-high floor-to-ceiling windows and foyer are lined with twelve towering Sicilian ficus trees.

The central arcade mirrors the old Brompton Arcade, which was built in 1903 at the same position as the current arcade. The store’s forum also has the first mirrored ceiling in a UK Apple Store as part of the design.

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The terrazzo flooring is created from a plant-based resin, which is the first time the company has used this technology. The curved timber roof, which matches the archways at the front of the shop, dominates the room.

“We are excited to open Apple Brompton Road in London, a city full of vitality, history, and cultural diversity,” stated Apple’s senior vice president for Retail + People, Deirdre O’Brien, in a press release. “The store’s focus on creativity gives our outstanding staff members the perfect platform to share their passion and knowledge with Londoners and tourists from across the world.”

It will showcase United Visions, an AR experience that pays tribute to the works of William Blake, a British poet and painter, at the store’s inauguration. Artists and creative technologists Tin Nguyen and Ed Cutting developed the app for the Getty Museum, and Grammy Award-winning producer Just Blaze provided the soundtrack.

There will be a panel discussion with the three, a special performance by artist Nina Nesbitt, and a Spatial Audio listening session, as well as live illustration sessions by Apple Creative Pros throughout the weekend.

 Additionally, Jay Blahnik, Apple’s vice president of fitness technologies, is scheduled to attend the event and participate in an open Q&A session prior to a 3-mile walk and a 5-mile run in Hyde Park.

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