Apple says Metaverse’s proposed near-50 percent commission plan proves its hypocrisy


Amid complaints about fees in the App Store, Apple has responded to Meta’s plan to take a nearly 50 percent commission for digital asset purchases made inside the metaverse by labelling the decision hypocritical.

Last week, it emerged that Meta, better known as Facebook, is considering charging its users a 47.5% commission on all digital asset purchases made within the “metaverse.”

The 47.5 percent cut includes a 30 percent hardware fee, as well as a 17.5 percent platform fee. Apple spokesperson Fred Sainz told MarketWatch that Facebook is simply being hypocritical and that while it complains about Apple’s platform fees, it wants to charge creators even more.

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A Meta spokesman told MarketWatch that “Meta has repeatedly taken aim at Apple for charging developers a 30 percent commission for in-app purchases in the App Store—and has used small businesses and creators as scapegoats at every turn.” Now, Meta aims to charge those same creators significantly more than any other platform. Meta’s announcement reveals his hypocrisy. It shows that while they seek to use Apple’s platform for free, they are happy to take from the creators and small businesses that use their own platform.”

Apple’s App Store and the 15% to 30% cut it takes for in-app purchases have been repeatedly referred to as anti-competitive and monopolistic by Facebook and Mark Zuckerberg.

In June 2020, Mark Zuckerberg stated that Facebook would be making paid online events, subscriptions, badges, and other products free for creators until 2023, after which Meta would announce a commission that is “less than the 30% that Apple and others take.” At least in the “metaverse,” Zuckerberg’s promise of a lower cut than Apple’s has already been broken. That lower commission has not been announced.

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