Apple says the first company-wide retail meetings have been scheduled for August 28


The first company-wide retail meetings for Apple in three years since the onset of the worldwide health crisis will take place this weekend, according to sources with knowledge of the situation. The meetings will take place less than two weeks before Apple’s “Far Out” event, which will introduce the iPhone 14 and new Apple Watch models.

The meetings are the first of their kind since 2019 amid the worldwide health crisis and are scheduled to take place in Apple Stores across the United States. Company-wide meetings, which usually take place once or twice a year ahead of a busy launch season, were originally scheduled by Apple for the spring of 2020 but were postponed due to store lockdowns and closures. Apple has previously disclosed corporate-wide retail tactics and “pep talk”-styled team meetings to get staffers ready for the introduction of new goods.

Also Read: Apple is being sued by the US DOJ for antitrust violations

The sessions this year, however, take place amid intense conflict within Apple regarding unionization, which was absent in previous years. According to MacRumors, Apple has stepped up its union-related talking points in recent weeks. In an effort to allay staff worries last week, Apple Store administrators around the country disseminated what staff members viewed as “anti-union language.”

In the upcoming weeks, Apple plans to introduce a number of new devices, including the iPhone 14 and iPhone 14 Pro. As is customary before a significant new product introduction, employees of Apple Stores across the country have been charged with getting ready for new merchandise in the weeks ahead. The new iPhones will go on sale on Friday, September 16, according to Bloomberg’s Mark Gurman, with pre-orders beginning a week earlier on Friday, September 9.

Also Read: Apple might face an antitrust lawsuit from the Justice Department in its “early stages”


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