Apple sold over 1.2 million iPhones in India in the second quarter (Q2) of this year, which represents a massive 94 percent growth (year-on-year), according to the data that was released on Monday in New Delhi. Apple’s expansion in India is being driven by the country’s growing domestic manufacturing sector.
According to information that was made public by CyberMedia Research (CMR), a company that specializes in market intelligence, the phenomenal success of iPhone models 12 and 13 was the primary factor that contributed to the growth.
There were around one million ‘Make in India’ iPhones among the total number of iPhones shipped out.
“In the second quarter, Apple continued its India market momentum with a phenomenal YoY growth, powered by greater local iPhone manufacturing,” the company said. According to Prabhu Ram, CMR’s Head of Industry Intelligence Group (IIG), this year the most iPhones shipped were from the iPhone 12 and iPhone 13 series.
An astounding 34% year-over-year increase in iPad sales in India resulted in the business selling more than 0.2 million iPads in the country.
According to the data collected during the second quarter, the Apple iPad (Gen 9) and the iPad Air 2022 were responsible for the majority of iPad shipments.
CMR forecasts that the iPhone will only acquire a 4% portion of the smartphone industry in India, whereas iPads are expected to log a 20% share of the market in their respective category.
Consumer demand has dwindled and inflationary pressures have weakened the rupee, making the macroeconomic environment for Indian smartphone brands even more challenging.
“The luxury smartphone segment continues to remain immune and has benefited from the consumer penchant for vengeance buying in the new normal,” added Ram.
A combination of Apple’s aggressive retail strategies and its expanded and diverse iPhone manufacturing capabilities in India is helping the company maintain its strong growth momentum in the country.
The tech giant said earlier this year that it had begun manufacturing its best-selling iPhone 13 in India.
A year later, in 2017, they introduced the iPhone SE, the first model to be made in India.
During the first quarter of 2022, Apple registered an overall gain of 22%, led by the iPhone 12 and iPhone 13 models, and shipped approximately 1 million ‘Make-in-India’ iPhones.