Apple Siri’s planned purchase capabilities have been suspended for privacy reasons, unlike Amazon’s Alexa


Apple users will not be able to use Siri to order online or purchase apps and services like Amazon’s Alexa. With the help of its digital assistant, the Cupertino, California-based tech giant experimented with this feature three years ago. According to a report by MacRumors, Siri is no longer being considered for use in online ordering by Apple engineers.

It is noted in the report that Apple engineers have restricted user access to other services like Apple TV+ and Apple Maps in order to keep costs down.

The report also reveals that Apple considered allowing users to make purchases using Siri in 2019, but the team in charge of the project had to abandon the idea due to privacy concerns. According to the report, there has been no progress because of the strict privacy rules that prevent Siri from “tying a person’s Apple ID to their voice request.” The project team “couldn’t find an alternative way to reliably authenticate users to bill them.”

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Reports say this is not the first time that Apple’s privacy policy has hampered the engineers’ ability. In addition to the Siri developers, employees working on the App Store and even the Apple Card frequently had to “find creative or costly ways to make up for the lack of access to data.”

One of these innovative methods was demonstrated as part of Apple’s WWDC 2016 keynote presentation. Differential privacy allowed Apple to “learn about the user community without learning about individuals in the community,” according to the company’s explanation. Even so, engineers are still concerned about what they can and cannot do, despite the company’s differing policies on privacy.

According to a report, the Apple Watch’s development was also affected by privacy concerns. Some of the people who worked on the Apple Watch were even mentioned in the report. Concerns about some of the wearable’s features, such as Raise to Speak, were expressed at first. This feature enables users to speak to Siri by simply raising their wrist without saying “Hey Siri.” Concerns arose over the microphone and accelerometer collecting user data.

Also read: Rumors suggest Apple will discontinue iPhone 11 this year and iPhone 12 will be cheaper


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