Apple won’t cut the iPhone generation even if the industry decreases


Apple Inc. has instructed manufacturers to create at least as many of its next-generation iPhones this year as they will in 2021 in order to weather a global electronics slowdown. The business depends on wealthy clients and dwindling rivalry.

The tech giant is giving instructions to its manufacturers and suppliers to create 90 million of its newest devices, on par with last year, despite bleak predictions for the smartphone market. One of the sources said that the Cupertino, California-based corporation still intends to manufacture about 220 million iPhones worldwide in 2022, which is still on line with the previous year. Forecast that are highly guarded trade secrets suggest that Apple is confident about surviving a decrease in spending on iPhones and other gadgets. On Friday, China’s largest chipmaker issued a warning that orders from manufacturers of mobile devices had begun to stall. After falling 9% in the June quarter, the worldwide handset market will shrink 3.5% in 2022, predicts IDC.

Shares of Apple suppliers in Asia rose after the announcement. The value of Taiwanese iPhone manufacturer Pegatron Corp. surged by as much as 3.6%, which was the company’s best rise in five weeks, while Japan Display Inc. saw its highest two-month increase of 5%. Murata Manufacturing Co. and TDK Corp. both saw gains of up to 5.3%.

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A core audience that is still willing to spend money on high-end electronics at a time when Android devices are faltering, according to the sources, is the reason for the increased need for Apple’s new portfolio. The near demise of Huawei Technologies Co. has also reduced competition for premium smartphones. The company that makes the bulk of the world’s iPhones, Hon Hai Precision Industry Co., gave a hint to Apple’s resilience this week when it said that sales of its smart consumer electronics products could remain largely unchanged in 2022. The Apple official chose not to comment.

An unexpectedly low US inflation report this week raised hopes that future interest rate increases won’t be as significant as anticipated. However, market watchers issued a warning that the economic picture was still dire. Despite this, Apple is moving forward with its plans for its flagship product, which accounts for about half of its revenue and is the main point of access to valuable services. Apple will release four new iPhone models, four of which will advance technology more than the 2021 models. There will be a new 48MP rear camera system, thinner bezels, a faster A16 CPU, and a new notch with a pill-shaped cutout for the front-facing camera on the iPhone 14 Pro variants.

Before 2021, Apple routinely manufactured 75 million units for the latest launch of a new gadget through the end of the year. It increased its goal for 2021 to 90 million in expectation of the release of the first new iPhone following the introduction of the Covid vaccines. One of the company’s suppliers for the production of the iPhone is Pegatron Corp., which in that financial year achieved record revenues and earnings.

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