Apple’s App Store prices are set to increase as the euro’s value drops


Beginning next month, Apple intends to increase the price of apps and in-app purchases across a range of countries, including all countries that use the euro.

This occurs when the value of the euro in relation to the US dollar continues to decline; in July, the two currencies attained parity for the first time in 20 years.

Apple stated that the price adjustments will impact Chile, Egypt, Japan, Malaysia, Pakistan, Poland, South Korea, Sweden, Vietnam, and all nations that use the euro in an update posted on its developer website on September 19th.

The increased prices can start to apply as early as October 5.

Apple did not give a specific justification for the change, but it did explain that the modifications in Vietnam in particular “reflect new rules requiring Apple to collect and remit applicable taxes.”

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It is likely that the fluctuations seen in the selected nations are due to the poor performance of the local currencies relative to the US dollar. For example, Apple goods like the most recent iPhone 14 are much more expensive in Europe than in the US due to the same factor.

According to a study from TechCrunch published last week, average in-app purchases on the App Store have increased by forty percent year over year in 2022. This trend is most likely attributable to Apple’s privacy restrictions implemented last year, which may have lost rival tech companies billions in sales.

According to Apple, the pricing and availability portion of My Apps will be updated after the most recent price changes take effect.

“In App Store Connect, you may always modify the cost of your apps and in-app purchases, including subscriptions that renew automatically. Apple stated on its developer website that you can decide to keep prices the same for current users if you provide subscriptions.

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