The creator of the Android, Google, is putting more pressure on Apple to accept RCS, a text messaging standard of the future.
It makes the case that if Apple supported RCS, some of the issues that sometimes occur when iPhone users text with Android users would be avoided. At the moment, texts cannot be transmitted via Wi-Fi networks and images and videos don’t display as clearly as they could.
According to Google employees, Apple won’t accept RCS since its own system, iMessage, keeps iPhone customers locked into the Cupertino business by keeping them within the Apple environment.
Google slammed Apple for producing a subpar experience when iPhones text Android phones or vice versa in a website and media blitz on August 9, 2022.
Adrienne Lofton, worldwide vice president of Google’s integrated marketing division for platforms, stated, “We’re hoping that Android users cease being blamed for destroying chats.” “Apple is accountable for this, and now is the moment to take ownership of that duty.”
The effort marks a significant uptick in a long-running compatibility spat between the two firms that control smartphone software. Android or iOS are the operating systems that power almost all smartphones today.
In order for many different businesses, including carriers and phone manufacturers, to create apps that can send and receive RCS messages, Google wants Apple to accept the RCS “standard,” or standards. There are already RCS-compatible messaging apps incorporated into many Android smartphones.
Since a person gets “locked-in” to the messaging platform if all of their contacts use it, they are less likely to migrate to another system or app. Internet messaging services have become a significant frontline for internet companies.
Given how commonly used iMessage is in the United States, WhatsApp’s parent company, Facebook Meta, which also runs WhatsApp, has claimed that it immediately conflicts with Apple. Some policymakers who are attempting to compel rival providers to cooperate under fair competition laws have taken note of messaging as well.
Regarding internal Apple emails that were publicly revealed through a civil suit last year and reveal senior Apple executives’ taking down suggestions to introduce an iMessage app to Android, Hiroshi Lockheimer, a Google senior vice president in charge of Android, claimed earlier this year that Apple is using its own text messaging platform to lock in its buyers.
In 2013, according to an email from Craig Federighi, current Apple senior vice president in charge of software, “I am afraid iMessage on Android will merely serve to remove a hurdle to iPhone families handing their kids Android phones.”
Being the default text messaging software on the iPhone, which sets Apple’s iMessage apart from other texting platforms.
When an iPhone texts another iPhone, Apple’s systems notice it and send the message via its own private iMessage network rather than the SMS system. As a contrast to the green hue seen on SMS texts, such as those sent to Android devices, consumers see the text they send as a “blue bubble.”
On an iPhone, iMessage chats offer a better user experience compared to SMS chats. Many of Apple’s features, like the ability to add multiple emoji reactions to a text message, hardly ever function on SMS chats. Because of Apple’s animations, iMessage chats appear to be moving more quickly and include functions like reading recipes, typing-indicator bubbles, and better group chats.
Apple will roll out additional capabilities this autumn that will further set iMessage apart from SMS, including the ability to modify and unsend messages.
Rather than bringing iMessage to Android, Google claims it expects Apple to accept RCS, a replacement for the long-standing SMS and MMS systems that were developed by a group of wireless carriers and other Internet providers.
According to Google’s promotion on August 9, 2022, RCS capability for iPhones will enable a number of additional features when an iPhone user texts an Android user, including the power to send texts over Wi-Fi, send higher-resolution images, and display read receipts.
Additionally, according to Google, RCS messages are encrypted whereas SMS messages are not, making the new protocol more secure.
According to Lofton, customers would be able to experience features like high-resolution photo and video sharing, read receipts, and rich comments if [Apple] accepted the platform. “And this is a crucial one—greater encryption for confidentiality and protection.”
Google’s effort, however, is concentrated on the American market, and SMS is not widely used for texting. Customers of services like WhatsApp, Telegram, and WeChat send texts in a lot of nations.
In reality, Google advised people to download Signal or WhatsApp in its promotion on August 9, 2022, reminding them that these are both free applications that are just as secure as RCS claims to be.
Apple hasn’t commented on RCS and keeps iMessage, which only functions on iPhones and other Apple products, updated with new capabilities. A request for feedback from Apple was not answered.