While highlighting capabilities like a 108-megapixel camera and 100x “Space Zoom” available in its most recent smartphones, Samsung is making fun of the lack of iPhone “innovation” in a new advertisement.
The “Buckle Up” advertisement, which advertises the Galaxy S22 Ultra, the new Z Flip 4, and features not offered to iPhone users, is targeted at current iPhone owners. The advertisement reads, “Buckle up for Apple’s latest launch.” As you step into this world, no heads will turn in your direction. in a setting where “the smartphone with the highest resolution will be in someone else’s pocket.” And you won’t be the one to take that famous moon shot. ” The 30-second commercial closes, “This innovation is not coming soon to an iPhone near you.”
The advertisement debuts just six days before Apple’s “Far Out” event, when the iPhone 14 and iPhone 14 Pro are anticipated to be unveiled. Apple is preparing significant new features for its higher-end smartphones’ Pro camera systems, including a brand-new 48-megapixel camera and perhaps 8K video recording. The iPhone 14 Pro is believed to have an always-on display, a new pill-shaped notch replacement, and improved cameras.