Apple’s new ‘Like’ animation isn’t showing up for everyone when they tweet using the #WWDC22 hashtag


Apple has added a “like” animation to tweets that use the #WWDC22 hashtag ahead of its much-anticipated WWDC event in a few hours, showcasing a special effect that mimics the event’s graphics before flipping around and morphing into the standard love heart icon when users “like” a tweet.

It appears that, for some reason, the “like” animation for tweets with the #WWDC22 hashtag is only visible to users in the United States at this moment. This is in contrast to earlier events, such as the “Peek performance” keynote in March, where Apple deployed the “like” animation to tweets globally.

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However, there is always the possibility that the campaign has been set up only to show in select countries and regions, although this seems like an odd thing for Apple and Twitter to do. One simple explanation for this is that Twitter hasn’t fully rolled out the “like” animation to all users. This is the reason why it isn’t showing for everyone right now.

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