The total number of smartphones shipped in China is at its lowest level in a decade, yet there are hints that Apple is still doing well in this challenging climate.
According to data that was made public by the China Academy of Information and Communications Technology and that was viewed by Nikkei, the global smartphone market experienced a fall of 21.7 percent in the first half of 2022, reaching a total of 134 million shipments.
The newspaper cites Canalys data showing significant decreases in smartphone shipments from established local players like Oppo, Vivo, and Xiaomi.
The decline is caused by a number of things, such as the high rate of smartphone ownership in China and the fact that people don’t seem to be upgrading their devices as often as they used to. Disruptions to the economy caused by COVID are also a factor.
The Chinese smartphone market is one of the largest in the world, and it is essential for both domestic and foreign manufacturers, such as Apple.
However, there are hints that Apple is gaining momentum in the decreasing smartphone market in China.
According to CAICT data from July, China received 3.5 million international exports of smartphones in June, the majority of which were Apple models. More than one million more units than the average cargo of 2.3 million have been sent in the past year.
In spite of the market’s decline, Apple shipped 24% more units in June than the previous year.
The iPhone 13 series, which is selling exceptionally well at this point in the year, appears to be driving Apple’s good performance in China and abroad. A contributing factor is Huawei’s global and domestic downfall.