The iPhone was responsible for 51% of total smartphone shipments in North America during the first quarter of 2022, which helped to bolster the market for handsets despite concerns regarding the economy.
There was a 3.7 percent year-over-year increase in smartphone shipments in North America in the first quarter of 2022. Apple’s iPhone sales increased by 19 percent in the same time period, giving it a 51 percent share of the market in the first quarter.
According to the analyst Brian Lynch, North American smartphone sales were propelled by consumer interest in Apple’s new iPhone 13 model range.
Apple has returned more iPhones to the United States after favoring other markets in Q4 2021, allowing it to better meet demand and deliver on backorders from the previous quarter, Lynch said. “With global demand becoming more uncertain,” Lynch added. This current iPhone SE version also offers an economical option for many North American iOS consumers who are firmly devoted.
This is an annual growth rate of 1% in Samsung’s market share of 27%. Lenovo came in third place, with a 56% year-over-year increase, but it only had 10% of the market share in the first quarter of 2022.
According to Canalys, airlines in North America will be under “enormous pressure” in the future due to high inflation charges. Although substantial discounts and high trade-in values could be used to attract and keep customers, this could lessen the high-end smartphone market pressure.