A contentious first is delivered by Apple’s iPhone 14 line: it is the first iPhone line to be produced with various chipset generations. Many people thought this was an isolated incident brought on by the global chip shortage, but the first iPhone 15 leak holds a surprise.
While the iPhone 14 has only been out for a week, Apple has already decided to save its next-generation A17 chip for the iPhone 15 Pro and iPhone 15 Pro Max, according to a recent report from Nikkei Asia. This is more significant than it was for the iPhone 14 range.
Although there are slight performance differences between the A15 and A16, both chips are far superior to the competition, making the differences less significant. The actual drawback is that there was no discernible increase in battery life from the A16, but this is expected to change with the A17.
According to Nikkei, after using 5nm variations for the A14, A15, and A16, the A17 will be the first 3-nanometer manufactured chip from Apple, according to Nikkei. This cutting-edge technology enables the A17 to operate faster, cooler, and with less power consumption than its predecessors. Yes, this appears to be the first processor in four years to offer notable year-over-year improvements in performance and battery life, but only for Pro buyers.
According to Dylan Patel, principal analyst at Semianalysis, according to Nikkei, “Apple is expected to exploit the varied levels of production technology to introduce bigger disparities between its premium and nonpremium models.”
The first iPhone 14 Pro and iPhone 14 Pro Max teardowns have been finished, despite the fact that they only began shipping to customers yesterday, unintentionally revealing a crucial aspect of the iPhone 15.
The teardowns, carried out by YouTuber WekiHome, show that both iPhone 14 Pro variants come equipped with Qualcomm’s X65 modem. It supports more bands in the high-speed 5G “mmWave” spectrum and is more efficient than the iPhone 13’s X60 thanks to Qualcomm’s “PowerSave 2.0” technology. Additionally, it was declared back in May 2021.
Given the delay, there was conjecture that the newer “X70” chip from Qualcomm, which was unveiled in May 2022, would be included in the iPhone 14 lineup. The X70, according to Qualcomm, can achieve mind-blowing download and upload speeds of 10 Gbps and 3.5 Gbps, respectively. However, the company’s claim that it is sixty percent more power efficient is the actual selling point.
The X70 is now a lock for the iPhone 15 range since the X60 and X65 offer a distinct pattern. Additionally, the X70 and a 3nm A17 chip together imply that this lineup has the ability to offer battery life that will change the game. With the anticipated switch to USB-C for Pro versions, 2023 already seems to offer some of the fireworks that the 2022 devices lacked.
Cost also serves as a rationale for this tactic. When switching from 5-nm to 3-nm circuits, Patel predicts a cost rise of “at least forty percent for the same area of silicon.” Everything about this screams “vintage Apple”: “If you want the best, we will make it, but you’ll have to pay the premium.”
In a nutshell, Apple’s new “Pro” approach is to keep widening the difference between Pro and non-Pro devices across all product categories (iPhone, iPad, Mac, and MacBook) in order to establish a distinct line and encourage upselling. It is a strategy that already appears to be effective. According to well-known expert Ming Chi-Kuo, pre-orders for iPhone 14 Pro models greatly outpace those for non-Pro versions.
Nikkei claims three sources for such information but reports that TSMC, Intel, and Apple (unsurprisingly) declined to comment. which implies that we ought to treat it seriously.
Apple’s upcoming iPhones are already looking like ground-breaking technology, with USB-C being hotly anticipated for the iPhone 15 Pro variants. But if their pricing reflects this, don’t be shocked.