iPhone 15 will have a wider feature gap says Kuo

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The gap between the standard and Pro models, as well as between the iPhone 15 Pro and iPhone 15 Pro Max, will widen in 2023, according to analyst Ming-Chi Kuo.

Kuo has statistics regarding the percentage of the various models Apple is ordering from its manufacturers as it gets ready to accept preorders for the iPhone 14 range. He has also extrapolated what he thinks is a pattern to differentiate models, which will become more apparent with the iPhone 15, based in part on that.

According to Kuo, a review of Chinese supply chain sources shows that Apple has significantly more Pro models on order than normal models. According to Kuo, the combined order allocation for two 14 Pros is eighty five percent of Apple’s total orders.

Also Read: iPhone 14 pre-orders experiencing issues at the Apple Store

“The iPhone 14 Plus has the lowest order allocation,” he adds.

Kuo did point out that “early stage pre-orders for Apple’s high-end items have historically been more popular.” He claims that this time, the difference is more noticeable because of Apple’s new product segmentation approach (only Pros receive significant updates).

For the first time, Apple has left the basic iPhone 14 models running a version of last year’s CPU while keeping its most recent chipset for the iPhone 14 Pro models. According to Kuo, this trend will persist, and Apple will do more to make upcoming Pro models more appealing.

Also Read: Water Temperature Can Be Checked On Apple Watch Ultra If You Dive Or Swim

Going one step further, Apple will begin differentiating between the iPhone 15 Pro and the iPhone 15 Pro, says Kuo.

In a mature market, he claims, “it’s the ideal approach via a precise product segmentation plan to generate greater sales and profits.”

Regarding potential feature differences between the iPhone 15 Pro and iPhone 15 Pro Max, Kuo makes no predictions. The iPhone 12 Pro Max included sensor shift optical image stabilization, although the iPhone 12 Pro did not, so this would not be the first time Apple had done this.

Also Read: iPhone Users Take Over 3 Trillion Photos a Year

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