Apple One, a bundle that combines hardware and services, is still expected to launch shortly. A monthly Apple iPhone subscription bundle is still in the works.
The hardware subscription has been the subject of rumors for some time, but it hasn’t materialized yet. It would let people buy iPhones and other products from Apple for a monthly charge. Even though Apple had the chance to do so at its iPhone 14 launch, a report indicates that it may still be released in the coming days.
According to a report, it is rumored that Apple is “actively testing” the service. Gurman claims that despite testing, he still anticipates the introduction “either later this year or next year.”
Since the proposed subscription would be a “completely new way to acquire an iPhone,” it wasn’t revealed or referenced at the iPhone event in order to “minimize launch day complexity.”
Given that an iPad and Mac launch event is anticipated for October, there’s a good probability Apple will use that presentation to announce a subscription service.
Customers currently have access to a number of direct purchasing options from Apple, such as the iPhone Upgrade Program and payment plans like Apple Card. However, the subscription would be different because clients would also be required to pay for a number of other services on top of the hardware price.
For instance, Apple One bundles, according to Gurman, may include hardware as part of the monthly fee, allowing buyers to immediately access fundamental Apple services. It’s also conceivable that Apple will include AppleCare+ in the same comprehensive package.
Gurman’s forecasts for the launch of the subscription in late 2022 or early 2023 are consistent with remarks he made in March. Analysts, on the other hand, thought that Apple would eventually provide an all-in-one subscription, so the rumors of one are actually a few years old.
A hardware subscription is also seen as advantageous to investors because it would change the focus of the story from seasonal one-time transactions to recurring sales.