Apple’s iPhones now represent more than fifty percent of all cellphones used in the United States, surpassing Android handsets, according to Counterpoint Research data.
Apple’s active installed base of iPhones surpassed the fifty percent threshold in the quarter that ended in June, with about 150 other mobile phone manufacturers, including Samsung and Lenovo, making up the remainder.
Operating systems evolve very little, much like religions. However, the migration has constantly been from Android to iOS over the past four years, “Jeff Fieldhack, director of research at Counterpoint, stated.” This is a significant accomplishment that might be imitated in other developed nations.
The active installed base, which accounts for users who entered the Apple ecosystem through the used phone market as well as those who use iPhones that were purchased years ago, is an even more important competitive marker representing Apple’s slow burn in the smartphone market when compared to annual sales.
A year after the release of the iPhone, in 2008, Android phones entered the market. According to the NPD group, the iOS installed base was surpassed in 2010. Phone sales were dominated in the previous three years by brands including Nokia, Motorola, Windows, and Blackberry.
With a market valuation of two point five trillion dollars, thanks to the iPhone, Apple has become the most valuable firm in the entire globe. The number of iPhones that have been deployed worldwide will surpass 1 billion in 2020. According to CEO Tim Cook, Apple “hit a June quarter record for switchers,” or customers who switched from Android to iOS.
On September 7, at its “Far Out” media event, Apple will introduce the next-generation iPhone 14 series together with the Apple Watch Series 8. A 6.1-inch iPhone 14, a 6.7-inch iPhone Max, a 6.1-inch iPhone 14 Pro, and a 6.7-inch iPhone 14 Pro Max are all anticipated. Apple chose to release larger devices this year rather than the 5.4-inch iPhone “mini.”