Market share of premium smartphones is led by Apple


In the first three months of 2022, Apple had a market share of 62 percent of the premium smartphone market, according to Counterpoint Research’s calculations. When it comes to smartphones that cost $400 or more and are considered “premium,” Apple had the highest market share in the first quarter of 2018 with its four most popular models.

In the first quarter of 2021, the entire smartphone market had a 10% drop in sales, while the premium market saw an 8% drop in sales year over year.

Samsung came in second with 16% of the premium market share, followed by Apple with 62% of the market share. Oppo came in fifth with 5% of the market share. At the same time last year, Apple had 57% of the market share, followed by Samsung (18%) and Huawei (9%).

Apple’s iPhone 13 Pro Max topped the list of individual phones with 23% of the market share, followed by the iPhone 13 with 13%, the iPhone 13 (9%), and the iPhone 12 (8%). With a share of 3%, the Samsung Galaxy S22 Ultra 5G was the most popular non-Apple phone.

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In the ultra-premium market, Apple and Samsung accounted for the majority of the gain in volume.” Over two-thirds of the volume in the ultra-premium pricing class was acquired by the iPhone 13 Pro Max and the iPhone 13 Pro, according to Counterpoint research.

“Strong volume growth in the United States, China, and Western Europe was the driving force behind this.” During Q1 2022, sales in China’s >US$1000 price range climbed by 176 percent compared to the same period last year. One-fifth of China’s smartphone market value was accounted for by the category. In the wake of Huawei’s fall from grace, Apple emerged as the clear winner. Upgrades from Huawei’s massive installed base will continue to fuel China’s high-end market, which has a lot of room for growth.

This report is not to be mistaken with the one published earlier this week by Counterpoint, which gave a monthly analysis of global smartphone market share. This list, too, has Apple at the top.

Since last year, there have been seven 5G-enabled smartphones on the list of best sellers for this month. There were just four last year during the same month. There are a third of all 5G smartphones sold on this list. According to a statement released by Counterpoint on Wednesday, “5G capability has become a regular option in flagships and is also increasing at lower price bands.”

A strong showing by Apple’s new iPhone 13 models puts the company firmly in the driver’s seat. For the first time since its launch, the non-Pro iPhone 13 model has held a monthly sales lead over the Pro version in most major regions, unlike the previous generation.

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