New ad spot is planned for the App Store by the end of the year

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A letter sent to developers recently inviting them to an online session to persuade them to purchase advertisements states that Apple aims to deliver new ad “placements” as soon as the holiday season.

The new advertisements mark a considerable expansion of Apple’s App Store-focused advertising inventory. Apple’s advertising inventory has recently been restricted to one unit on the search results page and one unit on the App Store’s Search tab.

According to a study, “you may promote your apps across the App Store to reach even more users this Christmas season” with the help of new options for Apple Search Ads.

The notification to developers made no mention of the locations of the new ad placements, but in July Apple revealed plans to expand its menu with an advertisement on the Today tab, which serves as the App Store’s home page, and another sponsored unit on app product pages under the banner “You Might Also Like.”

Developers of all sizes can expand their businesses with the help of Apple Search Ads. These new ad placements share the same base as the rest of our advertising products; they will only use content from legitimate App Store product pages for apps and will uphold the same strict privacy guidelines.

The rise in inventory coincides with growing scrutiny of Apple’s advertising business.

In addition to warranties, search engine licencing, App Store sales, and online subscription revenue, Apple’s advertising revenue is listed as a component of its services business. Apple’s services revenue in 2021 was above sixty eight billion dollar.

Wamsi Mohan, an analyst at Bank of America, predicted in July that Apple might make five billion dollar in advertising revenue in 2022 only from Apple Search Ads.

Apple announced App Tracking Transparency (ATT) in 2021 to provide iPhone consumers the choice of sharing or not sharing a specific ID with app developers. The majority of iPhone users opt not to share, which makes it difficult for internet advertisers to precisely track the effectiveness of their ads.

Apple claims it changed as a result of its corporate stance on customer privacy. It enables its own customers to stop Apple from utilising data like account information and past purchases to target search advertisements and to disable Apple’s tailored ads on the App Store.  of users disable Apple’s personal advertisements, which is comparable to certain estimates of the percentage of users that disable ATT.

ATT has been criticized as being anticompetitive and self-serving by advertising corporations, notably Facebook parent company Meta. According to Meta, Apple’s shift may cost it ten billion dollars this year.

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