New ‘Business Essentials’ service from Apple is available for small businesses


SAN FRANCISCO—The Apple Business Essentials service is now available to all small businesses in the United States and combines device management, 24/7 Apple support, and iCloud storage into flexible subscription plans.

Starting at just $2.99 per month after a two-month free trial, iCloud plans can be tailored to meet the needs of every employee and device in an organization with up to 2TB of secure storage.

New AppleCare+ for Business Essentials options have also been added to any plan. For $9.99 per month, you can get AppleCare+ for Apple Business Essentials, which includes a one-year warranty.

Apple has a long history of supporting the growth of small businesses. From the App Store Small Business Program to dedicated business teams in our stores, our goal is to help each company grow, compete, and succeed, “Apple’s vice president of Enterprise and Education Marketing, Susan Prescott, made the remarks.

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On their iPhone, iPad, or Mac using a Managed Apple ID, employees are given full control of their work accounts, including a newly launched App Store where they can download the apps they need for their jobs.

With Microsoft Azure Active Directory and Google Workspace identity services, Apple says that “managed Apple IDs can be created, allowing employees to log in to their device with a single business username and password,” which will be available later this spring.

It is possible to use Apple Business Essentials with both company-owned and personally-owned devices, and the company’s employees’ personal information is kept separate and secure using Apple’s User Enrollment feature.

In addition to a simplified setup, Apple Business Essentials provides a dedicated iCloud work account for simple and secure storage, backup, and collaboration on files and documents.

Service plans for AppleCare+ for Business Essentials include access to 24/7 phone support, IT administrator and employee training, and up to two annual device repairs per plan—for individuals, groups, or devices in general.

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