New ‘Hard Knocks’ commercial from Apple shows off the durability of the Apple Watch


The resilience of the Apple Watch Series 7 is honored in a new film released by Apple, which shows the device enduring “hard blows” numerous times over the course of its lifetime.

Apple has released a brand new advertisement for the Apple Watch on YouTube that is 98 seconds long and shows the device being pushed, smashed, submerged in water, and dumped in a toilet.

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The video is set to Jack White’s “Power of My Love” tune and features Apple Watches being mistreated in a variety of ways, from the familiar to the downright cringe-inducing.

The conclusion of the Apple Watch Series 7 Hard Knocks film is that this is “the most durable Apple Watch ever.” Additionally, there have been recurrent reports about the next-generation Apple Watch Series 8 being a toughened and ruggedized version.

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