Number of Apple’s paid subscriptions across all of its services now exceeds 860 million


Apple, the world’s largest maker of consumer electronics, has revealed that it now has more than 860 million paid customers across all of its services, which include Apple Music, Apple TV+, Apple News, iCloud, and many more.

Apple’s Chief Financial Officer, Luca Maestri, stated during the quarter that the business experienced increasing customer engagement with its services.

During the results call with investors for the quarter ending in June, he stated that “we now have more than 860 million paid subscriptions across the services on our platform.” This represents an increase of more than 160 million in just the past 12 months alone.

Also Read: Apple could add Face ID to the iPad Pro’s display before the iPhone

According to the CFO, despite nearly 500 basis points of FX headwinds and the effects of our business in Russia and the macroeconomic situation, services produced a record revenue quarter of $19.6 billion in the June quarter.

“The unprecedented level of performance of our services portfolio during the June quarter illustrates the strength of our ecosystem on multiple fronts,” said Maestri. “First, our installed base has continued to grow, reaching an all-time high across each geographic area and key product category.”

As a final point, he said, “We also continue to improve the breadth and quality of our current service offerings, from a constant flow of new content on Apple TV+ and Apple Arcade to great new features that we recently announced for iCloud and Apple Music, which we believe our customers will love.”

Meanwhile, Apple CEO Tim Cook said that in the two and a half years since launch, Apple TV+ has now earned 250 wins and over 1,100 award nominations and counting.

Also Read: Apple plans to test new App Store marketing in the near future


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