Phone business strategy may be changed by Apple in order to increase profits


Rumors circulated a few months ago that Apple would not include this year’s latest and finest Bionic chip in the standard iPhone 14 versions. We had no idea, however, that the Cupertino tech behemoth would persist with this new approach going forward.

High-end iPhone models like the next iPhone 14 Pro will only be able to take advantage of Apple’s newest CPUs, according to respected Apple analyst Ming-Chi Kuo. It means that Apple’s newest chipset won’t benefit the SE and “non-Pro” devices. To be expected, if Kuo’s story is accurate, the ‘Pro’ models will be noticeably better than their non-Pro counterparts.

Also read: Apple MacBooks are available for just $560 certified and refurbished

In the past, the ‘Pro’ model’s camera system was significantly superior to the normal model’s, but that is no longer the case. For example, the iPhone 13 Pro has what Apple terms a “ProMotion display,” which is really just a fancy way of saying a 120 Hz panel, which isn’t available on the ordinary iPhone 13 models.

Apple thinks that a large price differential between the “Pro” and “non-Pro” models will encourage more people to buy the “Pro” models, which in turn will raise the average iPhone price. And it means more money for Apple. Apple’s new policy, according to Kuo, will also assist camera vendors for high-end iPhones.

However, the end-user will be the only one to suffer, since they will now have to pay a lot more for an iPhone powered by Apple’s latest chipset.

Also read: Apple AirPods 2 Pro will no longer come with a sensor for measuring body temperature


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