A new collaboration between the National Football League and Apple Music for the Super Bowl Halftime Show was unveiled today. Thanks to the multi-year arrangement, Apple Music will take over from Pepsi as the main sponsor of the program, and it will also provide “exclusive details and sneak peeks” in the run-up to the concerts.
According to Nana-Yaw Asamoah, SVP of Partner Strategy for the NFL, “We are delighted to welcome Apple Music to the NFL family as our new partner for the legendary Super Bowl Halftime Show.” The organizers said Apple Music, a service that entertains, inspires, and motivates millions of people worldwide through the interplay of music and technology, couldn’t be a more perfect partner for the world’s most-watched musical event.
Apple’s vice president of Apple Music and Beats, Oliver Schusser, stated, “Music and sports share a particular place in our hearts, so we’re incredibly happy Apple Music will be part of music and football’s largest stage.” We anticipate many more outstanding performances from the Apple Music Super Bowl Halftime Show in the future.
The Super Bowl LVI Halftime Show, which featured Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, and Kendrick Lamar, drew over 120 million viewers, according to the NFL.
Glendale, Arizona will host Super Bowl LVII on February 12, 2023.