Unsold iPhones lead Apple to lower phone prices for the first time ever


It’s possible that Samsung isn’t the only company producing too many smartphones. It’s possible that Apple is in a similar predicament right now as well. The Cupertino titan has just announced numerous reductions for its premium iPhone models and associated accessories in China, which is an unexpected turn of events. Samsung and Apple are the two dominant smartphone firms, yet despite their shared goals, they are very different from each other.

Reports say Apple has a completely different approach, rarely reducing the price of its current iPhone models. When it comes to its Galaxy smartphones, on the other hand, Samsung is well-known for offering generous discounts and trade-in options.

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The most expensive iPhones from Apple have never been discounted in China for years. The company has launched a four-day sales event for iPhones, smartwatches, and wireless earbuds without warning. The iPhone 13 Pro is now $89 less expensive. According to market analysts, Apple surpassed local smartphone makers Xiaomi, Vivo, and Oppo in China in June when it came to strong smartphone shipment figures.

It’s possible that Apple has extra inventory, but shipment data isn’t always a good predictor of actual sales. Few people are aware that Apple, like Samsung, has a stunning backlog of 50 million unused smartphones. However, the lack of a discount prior to this declaration speaks something about how poorly the company has performed recently in the Chinese market.

In the second quarter of 2022, industry analysts expect that worldwide shipments of smartphones will fall by 9 percent, and it is clear that Apple is impacted by changes in the larger market. Beginning on July 29th and running until August 1st, Chinese consumers can save on Apple products. All new iPhones and some of the firm’s AirPods and Apple Watches will be discounted by the company. Samsung is rumored to be revealing its newest foldable phones and Galaxy smartwatches on August 10.

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